Story Genius

Lisa Cron

Lisa Cron is the author of Wired for Story: The Writer’s Guide to Using Brain Science to Hook Readers From the Very First Sentence, and her August 2016 release Story Genius: How to Use Brain Science to Go Beyond Outlining and Write a Riveting Novel (Before you Waste Three Years Writing 327 Pages that go Nowhere).

Lisa has worked in publishing at W.W. Norton, as an agent at the Angela Rinaldi Literary Agency, as a producer on shows for Showtime and CourtTV, and as a story consultant for Warner Brothers and the William Morris Agency.

Since 2006, she’s been an instructor in the UCLA Extension Writers’ Program.

Lisa works with writers, nonprofits, educators and organizations, helping them master the unparalleled power of story, so they can move people to action – whether that action is turning the pages of a compelling novel, trying a new product, or taking to the streets to change the world for the better.


March 25, 2017
Wired for Story: What Your Reader’s Brain Really Craves
11:00am  -  11:50am
Redefining Backstory: 5 Steps to Writing an Irresistible Story
1:00pm  -  1:50pm
How to Keep Your Novel on Track
3:00pm  -  3:50pm