What Would Jane Austen Tweet?
But is that all there is to it?
As a social media strategist for several well-known brands, I know only too well social media is integral to the success of any small business marketing plan. Today’s hybrid authors must be social media savvy. Twitter, Facebook, Pinterest, Instagram, Google+ and Tumblr have all evolved into attracting attention through graphics, pictures and videos, but Twitter is the social media platform where a writer’s voice can and really should shine.
You only get 140 characters on Twitter, so you need to make each Tweet count, but while you’re trying to promote your books, you don’t want to turn your Twitter feed into a virtual dumping ground of marketing tweets. You’ll become as notorious for that kind of behavior as several members of the Bennet family at the Netherfield Ball.
And nobody wants that.
Your Tweets create and shape the personality of you as an author. Just as you have a picture of Jane Austen in your mind’s eye, you can use your Tweets to create a your own lasting public image.
Engagement is key. And I’m not talking about how long Mr. Darcy struggled in vain to keep his feelings to himself. And while he may ardently admire and love Elizabeth, how will you make your followers feel the same way about you?
As a writer, Twitter is your medium. Do you have an active Twitter account? If you’re not using it, why aren’t you? Is there a way you can actually enjoy being social through digital media?
During my presentation at the California Dreamin’ Writers Conference in March, I’ll put the focus on how you can use Twitter to enhance your author brand and promote your books. I welcome Twitter users of all levels of experience and expertise.
Sarah Vance-Tompkins (@SarahVTompkins) is a debut author. Her recent release from Books To Go Now is Celebrate Me Home, a steamy contemporary Christmas romance. She earned an MFA in Film Production from the University of Southern California and worked in feature film development.
Prior to her attempts at writing fiction, she has been paid to write everything from obituaries to the directions for use on bottles of personal lubricant. She is a member of the Los Angeles Romance Authors and CRW-Online. She welcomes your questions and comments. Sarahevance@gmail.com